Tailgate Tested Tailgate Approved

Bud Light Magician Levitates Tailgating to New Heights

Columbus, OH

What happens when you cross Ohio State University football tailgating, Halloween, and the A-B Master Illusionist? You get a howling good time!

Kim Carmine and her Mrkt. Assist. Jennifer Matzye, took full advantage of bringing me into their market. The game plan included utilizing me for a fourteen-hour day of appearances. Tailgating, hospitality, on-premise promotions and street shows – ALL IN ONE DAY!   This promotion schedule really demonstrates the flexibility and strength of the A-B Master Illusionist Program.

“Rick Gerber is a true professional. He entertained so many of our consumers and retailers with his AMAZING talent. I am positive that they are all still talking about the “Bud Light” Illusionist. Rick is a wonderful representative of our brands.

Kim Carmine – Marketing Director
The Columbus Distributing Company – Columbus, OH

Game day started in the parking lots directly across the street from OSU stadium. There were three huge tailgate parties with thousands of OSU fans ready and willing to party!

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We worked the crowds of consumers who were enjoying cold A-B products and listening to the live music. We also visited the VIP hospitality areas and entertained invited key retailers.

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The Varsity Club is a popular bar on campus that is celebrating its 50th anniversary this year. The place was packed. I performed in front of the crowd as a whole and also entertained smaller groups. The owner loved my magic and was very impressed that we spent time in his bar. Big win for team Bud Light!

Tailgating continued after the game, and because of Kim and Jen’s well executed schedule we scored a touchdown everywhere we went!


After the sun set it was time for Halloween! Columbus has a spectacular Halloween street event called Highball Halloween that attracts approximately 15,000 consumers. Here I performed my Bud Light Street Show on one of the side stages. This show is very flexible and can be performed in almost any fair or festival environment.

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From there it was time to hit the bars in the downtown Arena District, a very hot spot for contemporary adults. Halloween is a crazy on-premise night and magic is the perfect compliment. We had people screaming and laughing everywhere we went.

Thank you to Kim and Jennifer for coordinating a great day of appearances. I can’t wait to see what they have in store for me next time!