Many years ago it became apparent to me that magic is arguably the most powerful visual medium in the world. People always remember what they see, especially when it’s highly captivating and unusual.  So what’s this got to do with the Dallas Cowboy Cheerleaders – keep reading…

As a corporate magician, my job is to harness this powerful force of magic and use it to create emotional links between a customer and a product, or to communicate information in a memorable way.  Magic allows me to do that.  People always remember what they see far longer than what they hear.

An example of the power of magic is a trade show I recently did in San Antonio, TX.  Working with Anheuser-Busch’s retail account person, we developed a targeted selling message.  I then created a presentation using magic to visually illustrate this message.

We had a 10 x 10 foot booth, while our competitor’s booth included a HUGE forty-foot display along with – you guessed it – the Dallas Cowboy Cheerleaders. Even with our small booth, we were awarded the prestigious BEST OF SHOW because of our captivating and entertaining message.

Booth.

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Our little 10 x 10 foot booth.

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Our Competitor –
Two 40 foot trailers and the Dallas Cowboy Cheerleaders

It’s not about how much money you spend or the pizzazz you create – it’s about connecting with your intended audience with a compelling and interesting message that’s presented in a fun and memorable way.  This fundamental approach wins out EVERY time.