About Rick

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So far Rick has created 68 blog entries.

Happy St. Patrick's Day!

Rick Gerber at the World Famous Magic Castle

I always look forward to spending a week entertaining audiences at the World Famous Magic Castle in Hollywood, CA. My fast-paced show combines lots of magic, mischief and OMG! I first started performing at this special place when I was ten years old, so it's always awesome to "return home" and perform in front of [...]

We Want More Magic!

Today, more than ever, businesses and marketers know the importance of listening to customers. Not only to what customers are saying about their products, but also listening to what interests them. Right now, what interests them is magic. Actually, it always has, but right now it’s more obvious than it’s ever been. […]


Looking for a way to Energize your meetings? Kick it off with a game of Surprise BINGO! We're not talking about Grandma's BINGO - This has a new, fun and exciting twist. It will grab everyone's attention and start your meetings off with a bang! You'll literally have everyone leaping up out of their seats and filling [...]

Monster Energy Trade Show

At trade shows, don't just participate - DOMINATE! And that's exactly what I helped Monster Energy do at a recent Circle K trade show. Once again I delivered fun and results! My trade show magic presentation reminded Circle K decision makers about Monster Energy's incentive programs and taught them about two new Monster Energy products. Beyond [...]

BL House of Whatever – Spring Break, FL

When it comes to making a strong and memorable brand impression, while also increasing sales, add the A-B Master Illusionist into the mix. When Rick Gerber makes an appearance, you know that the fun and magic is about to begin. But, as with any great magician, there's more happening than what meets the eye. In reality, [...]

Off-premise Activations

Looking for a massive off-premise sales lift during major events or holidays? Then incorporate the A-B Master Illusionist into your overall activation plan. NRS and The Lewis Bear Company brought me in for a four-day activation at Walmart during Spring Break in Panama City Beach, FL. Check out this video and see how I helped them reach a new [...]

Football Tailgating

The best part about football is TAILGATING! Watch what happens when the Bud Light Magician is let loose on a crowd of Chicago Bears and Green Bay Packers fans. You Up For Whatever? Tailgating just became a lot more fun! Thank you to Lakeshore Beverage for bringing me in. You guys were a blast!

Golf Events

Have Rick Gerber perform at your next golf tournament. He’s done hundreds of golf activations and knows exactly how to leverage these events to help support your sales initiatives while also making a huge impression with every single golfer! Recently Rick worked retailer golf events for NRS retailer Food Lion in North Carolina, and also Region 8's [...]

Fairs & Festivals

If your fair or festival has a beer garden, then think about including some fun and magic into the mix. From ages 21 to 91, Rick Gerber creates a memorable brand impression that people remember for years to come! H & H Distributing in Grand Island, NE had Rick perform in the Beer Garden at the Nebraska [...]